February brings to mind Valentine's Day Gift Giving tradition which then brings to mind the beauty of individualized and unique hand crafted gifts. According to Elena Yearly, CEO, Nostalgia Baskets, for many decades thoughtful consumers have been gradually returning to handcrafted decor and gift giving.
As a maker of art and as a retailer specializing in fine art and fine crafts, I am gratified by this trend. It promises a viable and sustainable market for hand crafted goods of all types.
A recent Giftware News article revealed that "handmade speaks to the language of cultural adventure" and gives the consumer the opportunity to "hold in one's hands and authentic experience."
It has been my goal and hope that my customers have always had "an authentic experience" with purchases from my galleries. With that in mind I would like to share an excerpt from an article in Thinking.
"As a backlash against consumer culture, people are demanding products as unique as they are.
'There is no individuality anymore,' said Matthew Stitchcomb, vice president of marketing and communications for Etsy, an online venue with over 50K active sellers. In a world of mass-produced sameness, more and more people are craving the unique.
Our ties to the local and human sources of our goods have been lost. Buying handmade helps us reconnect. Consumers are becoming increasingly aware of, and interested in, the source of things they buy, whether they want to buy with a conscience or to impress friends and acquaintances. Knowing who made something and where it came from adds value both to the product and the purchase"
"Random Musings" is a non-regular, non-linear, very subjective, and purely random blog by Patricia Callegari, retired owner of Connextions Gallery & The Artful Eye Gallery.
"Thinking" is a quarterly publication developed, written and produced by Bozell. As a creative marketing communications company, Bozell helps clients be more successful.